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American Public Health Association
133rd Annual Meeting & Exposition
December 10-14, 2005
Philadelphia, PA
 APHA 2005
 
Session: Measurement of Outcomes in Health Communication: VERB, Truth and Anti-drug Present 3 Routes to Determining Intervention Effects
4253.0: Tuesday, December 13, 2005: 2:30 PM-4:00 PM
Oral
Measurement of Outcomes in Health Communication: VERB, Truth and Anti-drug Present 3 Routes to Determining Intervention Effects
Three national campaigns, VERB, Anti-drug, and truth all seek to have measurable effects on the health of our nation’s youth. VERB™ It’s what you do. encourages children aged 9-13 to be physically active everyday. The National Youth Anti-Drug Media Campaign aims to educate and empower youth to reject illicit drugs. The truth® campaign works to prevent youth smoking by educating teens, allowing them to make informed choices about tobacco use. Though the audience and behaviors targeted by each campaign differs, each conducts evaluations designed to measure and attribute effects to the campaign’s efforts. Drawing from experiences across these three campaigns, each panelist will present the research questions of their evaluation, the design chosen to answer these questions, and the strengths and limitations of the methodology. Panelists will discuss the campaign outcomes and describe how the approach to evaluation and the sources of data have evolved over the period of the campaign evaluation. Presenters will discuss the interpretation of the outcomes in the larger context of health communication evaluations.
Learning Objectives: At the end of the session, participants will be able to:
  1. Describe challenges and solutions to evaluating health communication campaigns on the national level.
  2. Discuss three advantages and three disadvantages of using longitudinal and cross-sectional designs.
  3. Compare the methods of determining effects for three media campaigns.
Panelist(s):Marian Huhman, PhD
Robert W. Denniston, MA
Jennifer Duke, PhD
Moderator(s):Judith A. McDivitt, PhD
2:30 PMMeasurement of Outcomes in Health Communication: VERB, Truth and Anti-drug Present 3 Routes to Determining Intervention Effects  [ Recorded presentation ]
Marian Huhman, PhD, Jennifer Duke, PhD, Terry Zobeck
See individual abstracts for presenting author's disclosure statement and author's information.
Organized by:Public Health Education and Health Promotion

The 133rd Annual Meeting & Exposition (December 10-14, 2005) of APHA