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American Public Health Association
133rd Annual Meeting & Exposition
December 10-14, 2005
Philadelphia, PA
 APHA 2005
 
Session: Communicating with Patients and the Public
4055.0: Tuesday, December 13, 2005: 8:30 AM-10:00 AM
Oral
Communicating with Patients and the Public
From gauging patients' health literacy to crafting specifically targeted communication materials for a particular audience, health communication professionals need to understand a variety of principles and methods. In this session, presenters will discuss several interventions for communicating with the general public. The panel will also include a discussion of the appropriate use of theater to communicate with young children.
Learning Objectives: At the end of this session, participants will be able to:
  1. Identify principles of effective health communication;
  2. Describe health communication interventions targeting various audiences; and
  3. Discuss the advantages and disadvantages of particular strategies for communicating with children.
    Moderator(s):Marla L. Clayman, PhD, MPH
    8:30 AMExamining the Mechanisms of How Health Literacy Relates to Health Status and Health Service Utilization among Medicare Enrollees  [ Recorded presentation ]
    Young Ik Cho, MA, PhD, Shoou-Yih Daniel Lee, PhD, Ahsan M. Arozullah, MD, MPH, Kathleen S. Crittenden, PhD
    8:52 AMSharing the evidence: Approaches to disseminating health information
    Kimberly Tate, BA, Vetta Sanders-Thompson, PhD, Keri Jupka, MPH, Nikki Caito, MPH, MS, RD, Nancy Weaver, PhD, MPH, Matthew W. Kreuter, PhD, MPH, Robert Nicholson, Phd
    9:14 AMEvidence that social marketing campaigns can effectively increase awareness of infant mortality disparities  [ Recorded presentation ]
    Jennifer Rienks, PhD(c), Virginia Smyly, MPH, Geraldine Oliva, MD, MPH, Linda D. Mack Burch, MPH, Judith A. Belfiori, MA, MPH
    See individual abstracts for presenting author's disclosure statement and author's information.
    Organized by:Public Health Education and Health Promotion
    Endorsed by:Community Health Planning and Policy Development
    CE Credits:CME, Health Education (CHES), Nursing

    The 133rd Annual Meeting & Exposition (December 10-14, 2005) of APHA