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133rd Annual Meeting & Exposition
December 10-14, 2005
Philadelphia, PA
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Back to Annual Meeting Page
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133rd Annual Meeting & Exposition December 10-14, 2005 Philadelphia, PA |
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5082.0: Wednesday, December 14, 2005: 10:30 AM-12:00 PM | |||
Oral | |||
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| Have you ever sent messages you thought conveyed exactly what you meant to convey only to realize you "missed the boat?" In this session three nationally known individuals who have been involved in the development of targeted message campaigns will will explain their successes and "failures," along with tips to help ensure what you have "transmitted" is "received" on the "same wave length." | |||
| Learning Objectives: The audience will be able to: 1. Explain the importance of audience driven messaging and strategies. 2. Define media literacy and use the five basic principles to analyze health related media messages. | |||
| Larry K. Olsen, Dr PH, CHES | |||
VERB™ -- A for-kids, by-kids physical activity campaign ![[ Recorded presentation ]](/static/img/filetypes/16x16/wrf.gif){kind=small} Faye L. Wong, MPH, RD | |||
| Looking at social marketing through the lens of media literacy Lynda Bergsma, PhD | |||
| Lessons learnt in targeting teens: Vital importance of relevance and authenticity of the message Joseph J. Martyak, BA | |||
| See individual abstracts for presenting author's disclosure statement and author's information. | |||
| Organized by: | APHA-Special Sessions | ||
| CE Credits: | CME, Health Education (CHES), Nursing | ||
The 133rd Annual Meeting & Exposition (December 10-14, 2005) of APHA