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APHA Scientific Session and Event Listing

Recorded presentation

Lois Ritter, EdD, MS, Walter R. McDonald & Associates, 2720 Gateway Oaks Drive, Suite 250, Sacramento, CA 95833 and Valerie Sue, PhD, Communications, California State University, East Bay, 25800 Carlos Bee Boulevard, Hayward, CA 94542, (510) 885-3000, valerie.sue@csueastbay.edu.

Public-health professionals conduct survey research for a variety of reasons i.e., needs assessment, to evaluate services or trainings, to determine necessary interventions, to assess health-related web sites, etc. The uses for surveys are endless, and online surveys are a relatively new way to conduct survey research. Online surveys provide promising opportunities for dealing with many of the prohibitive issues of conducting paper surveys or phone surveys, yet they are not without their limitations and challenges.

Education in online survey research methods is in high demand. Practitioners have recognized the need for sound research methods to be effective in their development and administration of surveys. The practitioners need to be able to reach their target audience within their resource constraints. This presentation will better equip public-health professionals with designing and distributing effective online surveys.

Learning Objectives:

• • Identify six ways in which online and paper survey research differ
• • Identify six pros and cons of using an online survey
• • Describe six general design principles
• • Identify four ways to increase response rate
• • Describe two tips for sending follow-up emails
• • Describe at least six incentives that can be used
• • Identify four ways to make the survey visually appealing
• • Describe four types of response category formats i.e., drop-down menus
• • Identify two ways to make your survey accessible to people with visual impairments or dyslexia
• • Describe two ways to prevent multiple submissions
• • Describe two advantages of using commercial software programs and Web-based survey hosts

Presenting author's disclosure statement:

Any relevant financial relationships? No

Recorded presentation