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APHA Scientific Session and Event Listing

Hung-Yi Lu, Communication, National Chung Cheng University, Taiwan, 168 Universirt Rd. Min-Hsiung, Chia-Yi, 621, Taiwan, 011-886-6-958602655, stevelutw@yahoo.com

The purpose of this cross-sectional study is to examine how personality traits such as sensation-seeking and impulsive decision-making affect Taiwanese college students' intentions to seek online information about STDs and HIV/AIDS. Five hundred thirty-five (535) junior and senior college students in Taiwan were recruited and completed self-report questionnaires. This study found high sensation-seekers were more likely to seek information about STDs and HIV/AIDS on the Internet than low sensation-seekers. Impulsive decision-makers were less likely than rational decision-makers to seek information about STDs and HIV/AIDS on the Internet. These findings suggest that personality needs to be considered as exploratory factors which potentially influence intentions to seek STDs and HIV/AIDS information on the Internet among Taiwanese college students. Health educators in Taiwan need to tailor online information to provide different messages and formats for different types of audiences using the Internet as a tool for disseminating STD and HIV/AIDS information.

Learning Objectives:

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• Little attention has been given to the relationship bewteen personality traites and information seeking about STDs and HIV/AIDS. This study helps us explore how personality traits impact individuals' information seeking about STDs and HIV/AIDS. (2)The findings of this study could insist in the tailoring and the design of appropriate online STD and HIV/AIDS prevention messages for college students with different personality traits.

Keywords: HIV/AIDS, Health Promotion

Presenting author's disclosure statement:
Organization/institution whose products or services will be discussed: No

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