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APHA Scientific Session and Event Listing

Laveta Moody-Thomas, MPH, CHES, LSW and Mark A. Colomb, PhD, CRA. CBA 2 Project, My Brother's Keeper, Incorporated, 404 Orchard Park, Ridgeland, MS 39157, 601 957-3624, lthomas@mbk-inc.org

Issues: African Americans suffer increasing disparities in the incidence, prevalence, mortality, and burden of chronic disease and adverse health care. Cardiovascular disease (CVD) and cancer rank first and second in terms of death rate among African Americans. In 2001, the African American age adjusted death rate for CVD was (30.1% higher) and cancer (25.4% higher) than white Americans. Innovative, culturally competent, prevention approaches are crucial to the development of effective health education/health promotion programs.

Description: This poster session will address the development and implementation of a four year, national project designed to build the capacity of public health leaders and community-based organizations (CBOs) by promoting culturally appropriate CVD and cancer awareness and education in order to reduce health disparities among African Americans. Utilizing a case management model, capacity building assistance (CBA) via training and technical assistance is provided to CBOs to promote and advance policy development, program assessment and development and evaluation. Service delivery mechanisms utilized are: information transfer, skills building, technical services, technical consultation, and technology transfer.

Lessons Learned: Eliminating health disparities will require culturally appropriate public health programs, training, community support, broad coalition/collaborative engagements, organization infrastructure and technical assistance. Projected outcome evaluation data based on empirical data from other organization projects utilizing this CBA service delivery model indicate increased collaboration among 85% of program participants as a direct result of training and technical assistance provided.

Recommendations: CBA service delivery that utilizes a case management strategy through the five mechanisms will continue to guide program implementation, evaluation and improvement.

Learning Objectives: By the end of the session participants will be able to

(
• Discuss the case management model as an important step in the process of providing effective technical assistance (
• Identify the five mechanisms of culturally competent service delivery (
• Assess the value of the use of cultural competency in developing, promoting and marketing health promotion and professional training and educational programs and materials

Keywords: Health Disparities, Community-Based Health Promotion

Presenting author's disclosure statement:

Not Answered