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APHA Scientific Session and Event Listing

Strategic Planning of a Focus Group for a Community Health Center in the Hampton Roads Area

Karen A. Otero-Fisher, Sariyamon Tiraphat, Clare Houseman, PhD, Kurt Heisler, MS, MPH, Zafer Pirim, Jeany Murphy, and John Dool. College of Health Sciences, Old Dominion University, Hampton Boulevard, Norfolk, VA 23529, 757 683 3000, solegrrl@hotmail.com

To determine stakeholders' views regarding a Community Health Center's image, focus groups among consumers, staff, and board members were held. All groups agreed that quality health care was provided by the center and that turnover was an issue due to costs, mainly the physicians. Staff turnover caused concerns regarding rescheduling and familiarity. Costs and location of the clinic made it convenience for the consumers to use. Each grouping noted the availability of services regardless of insurance status. All focus groups commended the addition of a pediatric area, and of the center itself to the Hampton Roads area.. Similar and conflicting views were held by groups regarding other issues including aesthetic decorating, waiting time, transportation, comparison of services, etc.

Learning Objectives:

Keywords: Health Management Information Systems, Community Health Programs

Presenting author's disclosure statement:

Not Answered

Managing Alliances and Partnerships for Health Improvement (Poster)

The 134th Annual Meeting & Exposition (November 4-8, 2006) of APHA