Back to Annual Meeting

Back to Annual Meeting

APHA Scientific Session and Event Listing

Angela Odoms-Young, PhD¹, Reverend James Kenady², Ernestine King³, Noel Chávez, PhD, RD⁴, Eva Hernandez-Thomas, MSN, CSN⁵, Kusuma Madamala, PhD, MPH⁶, Ranjana Bhargava⁷, Kathleen Gruber, MSW⁸, Sarah Lessem⁹, Dena Al-Khatib¹⁰, Jonathan Necheles, MD, MPH¹¹, Matt Longjohn, MD, MPH², Katherine Kaufer Christoffel, MD, MPH², and Knesha Rose¹. (1) School of Allied Health, Northern Illinois University, Public Health and Health Education, Dekalb, IL 60115, 815-753-6324, aodoms@niu.edu, (2) Consortium to Lower Childhood Obesity in Chicago Children, 2300 Children's Plaza, #157, Chicago, IL 60614, (3) Greater Garfield Park Chamber of Commerce, 3439 W. Madison, Chicago, IL 60624, (4) Community Health Sciences, School of Public Health, University of Illinois-Chicago, 1603 W. Taylor, Chicago, IL 60612, (5) Erie Family Health Center, 1701 West Superior, 2nd floor, Chicago, IL 60622, (6) Medicine and Public Health, American Medical Association, 515 N. State Street, Chicago, IL 60610, (7) Healthy Communities Workgroup Member, 6730 S Euclid Ave, Chicago, IL 60649, (8) Access Community Health Network, 1555 W. Howard Street, Chicago, IL 60626, (9) Center for Impact Research, 926 N Wolcott, Chicago, IL 60622, (10) Bickerdike Redevelopment Corporation, 2550 W. North Ave., Chicago, IL 60649, (11) Evaluation Director, Consortium to Lower Childhood Obesity in Chicago Children, 2300 Children's Plaza, #157, Chicago, IL 60614

The purpose of this project was to conduct a participatory evaluation of the Community Driven Website Redesign for Optimal Messaging Project (CD-WROM). CD-WROM was developed by the Consortium to Lower Childhood Obesity in Chicago Children (CLOCC) to enhance their capacity to deliver neighborhood relevant web-based communication to health professionals, educators, and community members related to nutrition/food access, physical activity, and childhood obesity. In 2005, community meetings were held with representatives from organizations and agencies in six diverse neighborhood areas to provide a foundation for the website redesign.

A subcommittee of representatives from CBOs, academic institutions, and CLOCC staff was formed to guide evaluation planning and implementation. The initial task of this subcommittee was to develop a framework for defining, and later assessing, indicators and outcomes related to community capacity building for childhood obesity prevention. Lead by a constructivist paradigm, the focus of this phase was to understand community capacity from the perspective of the organizations/agencies working in the target communities.

Transcripts, fieldnotes, and reports from the community meetings were input into Atlas.ti and analyzed using constant comparative analysis. A written community capacity survey was also administered to gain additional information on perceptions of capacity. These findings were used to construct ecological frameworks reflecting specific community assets and needs and develop a web-based evaluation survey. This study will contribute to our broader understanding of the role of community-driven website design and participatory evaluation in building community capacity for childhood obesity prevention in communities of color.

Learning Objectives: At the conclusion of the session, the participant (learner) in this session will be able to

• Identify the benefits /challenges associated with conducting and evaluating a community-driven website redesign project
• Develop a community-specific framework for defining and assessing, indicators and outcomes related to community capacity building for childhood obesity prevention
• Discuss the role of websites and participatory evaluation in community capacity building for childhood obesity prevention

Keywords: Community Capacity, Obesity

Related Web page: www.clocc.net

Presenting author's disclosure statement:

Not Answered