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APHA Scientific Session and Event Listing

A partnership approach to a community-wide health promotion initiative

Linda D. Martin, BRS, in motion, Saskatoon Health Region, 701 Queen Street, Saskatoon City Hospital, Saskatoon, SK S7K 0M7, Canada, (306) 655-8153, linda.martin@saskatoonhealthregion.ca, Karen E. Chad, PhD, College of Kinesiology, University of Saskatchewan, 87 Campus Drive, University of Saskatchewan, Saskatoon, SK S7N 5B2, Canada, Catherine R. Gryba, BSPE, Community Services, City of Saskatoon, 222 3rd Ave N, Saskatoon, SK S7K 0J5, Canada, and Russ Kisby, ParticipACTION, 1562 Stonehaven Dr., Missiuaga, ON L5J 1E7, Canada.

Multisectoral community partnerships are increasingly being used as a viable way to address complex social and health issues in communities. A regional health authority, a university, a municipal government, and a national physical activity social marketing organization partnered to develop a comprehensive, community-wide physical activity health promotion strategy called in motion. Beyond the founding partners, in motion has forged multisectoral partnerships and achieved unique synergy among industry, business community, spiritual community, media, community organizations, cultural agencies, school board directors, and policy makers. The in motion operational structure contains three chief elements. 1) In motion Ambassadors who are high profile community leaders supporting the initiative both publicly and within their circles of influence. 2) The Coordinating Committee consisting of representatives of the founding partners and providing support to Community Action Committees for planning and implementing strategies. 3) Community Action Committees formed for each in motion target area and made up of community partners and in motion representatives. These groups develop clear and specific strategies to improve physical activity levels in their target population. Within each target area are groups (e.g., schools, workplaces) which consider themselves in motion. These groups have an individual, the Champion, who leads the in motion initiative at a grassroots level. Research and evaluation have demonstrated the success of the in motion strategy in the areas of health promotion and behavioural change toward a more active and healthy lifestyle; therefore in motion can serve as a model for other local, national and international health promotion initiatives.

Learning Objectives: At the conclusion of the session, the participant (learner) in this session will be able to

Keywords: Partnerships, Health Promotion

Related Web page: www.in-motion.ca

Presenting author's disclosure statement:

Not Answered

Partnerships Working Together to Promote Healthy Behaviors

The 134th Annual Meeting & Exposition (November 4-8, 2006) of APHA