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APHA Scientific Session and Event Listing

Phyllis Tan, MPhil and Joy Blevins, MS, MPH. Public Health, Los Angeles County Department of Health Services, 313 N. Figueroa Street, Room 909, Los Angeles, CA 90012, 213-989-7150, ptan@ladhs.org

Although considerable national and local efforts to improve emergency preparedness exist, little attention has been given to community specific messaging to address emergency preparedness in diverse communities and special populations. In 2005, the Los Angeles County Department of Health Services- Public Health introduced the “Just Be Ready: Prepare Together!” campaign, a first of its kind multicultural, multilingual media, education and community outreach campaign to encourage family and personal preparedness by developing a family emergency communications plan. The campaign included radio, television, and print PSAs in 12 different languages: English, Spanish, Chinese, Korean, Thai, Khmer, Tagalog, Vietnamese, Armenian, Russian, Arabic, and Farsi. The campaign included an evaluation component. Prior to the campaign, population based survey data indicated that only 16 percent of those surveyed had developed a family emergency communications plan. In this presentation, we will discuss planning, campaign strategies, campaign implementation, preliminary outcome data and lessoned learned.

Learning Objectives: At the conlusion of the session, the participant (learner) in this session will be able to

• Identify ways by which emergency preparedness information can be delivered in culturally appropriate ways to diverse communities
• Understand factors to be considered in developing campaign strategies for special populations.

Presenting author's disclosure statement:

Not Answered