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APHA Scientific Session and Event Listing

Innovative community based health promotion: Colon cancer screening within a Chicago south side softball league

Bonnie Thomas, MD, Thomas Mason, MD, Matthew Greene, BS, Craig Spivey, MSW, and Marcus Murray. Project Brotherhood, Woodlawn Health Center, 6337 S. Woodlawn Ave, Chicago, IL 60607, 773-753-5508, tmason2324@yahoo.com

Background: Project Brotherhood (PB) is a program designed by and for Black men. The program is located in a Chicago health center, which is part of the Ambulatory and Community Health Network (ACHN) of the Cook County Bureau of Health Services. ACHN operates 23 public health centers with over 760,000 annual visits. PB assumes a broad concept of health resting on the international perspectives of the World Health Organization definition, the People's Health Charter and the Canadian model of determinants of health. The purpose of Project Brotherhood is: 1) to create a safe, respectful, male friendly “place” where a wide range of health and social issues confronting black men can be addressed; 2) expand the range of health care for men of color and abandon the “medical model” paradigm of health service delivery.

Methods: Project Brotherhood has designed a program to increase the awareness of colo-rectal cancer screening among black men. PB developed a twelve-hour culturally specific curriculum for lay health workers to educate men on colorectal cancer prevention at a large softball league on the South Side of Chicago. FOBT cards, instructions, as well as gender and culturally specific educational information were distributed to men of the league. The men returned their cards the health center and a physician was provided to them if they were without primary care.

Conclusion: We will present the Project Brotherhood Logic Model and a process evaluation of our colon cancer prevention program to date. This will include analysis of program quantitative data, directed interviews and a focus group of Black men.

Learning Objectives: At the conclusion of the session, the participant (learner) in this session will be able to

Presenting author's disclosure statement:

Any relevant financial relationships? No

Protecting the Right to Health for African American Men

The 134th Annual Meeting & Exposition (November 4-8, 2006) of APHA