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APHA Scientific Session and Event Listing |
3060.0: Monday, November 06, 2006: 8:30 AM-10:00 AM | |||
Oral | |||
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| The receipt of a message has much to do with the way in which the message was designed and delivered. This session focuses on specific campaigns that were designed for maximum impact based on the intended audience. In the first presentation the authors investigate teen recall of specific anti-tobacco televised messages. The next presentation describes the development of an initiative aimed at changing family and child norms and behavior with regard to diet and physical activity. In the third presentation, the authors discuss the potential pitfalls of branding and brand-shifting. In presentation number four, presenters discuss how formative research can be collected on a secondary audience in refining the Choose Respect materials. In the fifth and final presentation, the presenters discuss the importance of building skills for message delivery and use the messages delivered during hurricane Katrina to discuss these strategies. | |||
| Learning Objectives: At the conclusion of the session, the participant (learner) in this session will be able to: 1. Identify two ways in which formative research can be collected from secondary audiences. 2. Identify the research methods used to test the new brand concept and messages with teens. 3. Discuss public health infrastructure in the Cities Initiative and with other communications efforts for the wide range of officials involved in crisis response. | |||
| Renata Schiavo, PhD, MA | |||
| Stylistic Features, Need for Sensation, and Confirmed Recall of National Smoking Prevention Advertisements Jeffrey Niederdeppe, MA, Kevin Davis, MS, Matthew C. Farrelly | |||
Developing a Social Marketing Initiative to Prevent Obesity and Promote Healthy Lifestyle Behaviors in Chicago Families ![[ Recorded presentation ]](/static/img/filetypes/16x16/wrf.gif){kind=small} Jonathan Necheles, MD, MPH, Matt Longjohn, MD, MPH, W. Douglas Evans, PhD, Katherine Kaufer Christoffel, MD, MPH | |||
| From "What's Your Anti-Drug?" to "Above the Influence": Rationale and results from branding research for the National Youth Anti-Drug Media Campaign Robert Denniston, MA | |||
| Extending CDC's dating violence prevention initiative to its secondary audience Teri Barber, MA, Marie Legg, MS, Rita Noonan, PhD, Cynthia Klein, PhD, Sharon Wong, MPH | |||
| Communicating in a Crisis: Building Skills for Message Delivery Brenda Seals, PhD, MPH, Sarah B. Bass, PhD, MPH, Dominique G. Ruggieri, MA, Jay Segal Segal, PhD, Amy Cunningham | |||
| See individual abstracts for presenting author's disclosure statement and author's information. | |||
| Organized by: | Public Health Education and Health Promotion | ||
| Endorsed by: | Food and Nutrition; Medical Care | ||
| CE Credits: | CME, Health Education (CHES), Nursing | ||
The 134th Annual Meeting & Exposition (November 4-8, 2006) of APHA