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APHA Scientific Session and Event Listing
Session: Communicate Effectively: Campaigns and Evaluation Techniques
5138.0: Wednesday, November 08, 2006: 12:30 PM-2:00 PM
Communicate Effectively: Campaigns and Evaluation Techniques
Health communication strategies provide valuable means for reaching specific populations and conveying particular health promotion messages. The speakers in this session will describe specific campaigns and the health communication strategies used to address health issues such as nutrition, tobacco use, and Human Papilloma Virus (HPV). Individual presentations will address evaluation techniques.
Learning Objectives: At the conclusion of the session, the participant (learner) in this session will be able to: 1. Describe how to apply diffusion theory to define and assess relevant outcomes for a communications campaign. 2. Discuss how communication campaigns have been used to enhance public understanding of nutrition, HPV, and tobacco use. 3. Describe how to use participatory audience research to shape messages and define effective strategies that reach and motivate traditionally underserved audiences.
Moderator(s):Carol Girard
12:30 PMEvaluation of a health communications campaign: National Institute on Drug Abuse public health information publications
Lisa S. Kretz, PhD, Susan W. Hayashi, PhD, Wendy Parker, MPA, N. Andrew Mariotti, MA, Judy Shih, PhD, Manu Singh, PhD, Qing Xie, PhD, Erika Olson, MA, Daudi Gardner, Timothy P. Condon, PhD, Lucinda L. Miner, PhD, Denise Pintello, PhD
12:45 PMUsing mass-media to improve nutrition: A meta-analytic examination of campaigns and interventions  [ Recorded presentation ]
Leslie B. Snyder, PhD, Matthew A. Lapierre, Erin Maloney
1:00 PMTitle: What do Americans know about Human Papillomavirus?: Implications for vaccine promotion campaigns
Bridget J. Kelly, MPH
1:15 PMEngaging the Audience to Create Authentic, Effective Campaigns  [ Recorded presentation ]
Laura K. Lee Dellinger, Beth L. Beck, MA, CHES
1:30 PMEvaluating Anti-Smoking Media Campaigns Using Non-experimental Data: An Analysis using Propensity Score Matching and Simultaneous Equations Models with Data from Egypt and Jordan  [ Recorded presentation ]
Paul Hutchinson, PhD
See individual abstracts for presenting author's disclosure statement and author's information.
Organized by:Public Health Education and Health Promotion
Endorsed by:Food and Nutrition; Women's Caucus
CE Credits:CME, Health Education (CHES), Nursing

The 134th Annual Meeting & Exposition (November 4-8, 2006) of APHA