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Back to Annual Meeting
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APHA Scientific Session and Event Listing |
5138.0: Wednesday, November 08, 2006: 12:30 PM-2:00 PM | |||
Oral | |||
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Health communication strategies provide valuable means for reaching specific populations and conveying particular health promotion messages. The speakers in this session will describe specific campaigns and the health communication strategies used to address health issues such as nutrition, tobacco use, and Human Papilloma Virus (HPV). Individual presentations will address evaluation techniques. | |||
Learning Objectives: At the conclusion of the session, the participant (learner) in this session will be able to: 1. Describe how to apply diffusion theory to define and assess relevant outcomes for a communications campaign. 2. Discuss how communication campaigns have been used to enhance public understanding of nutrition, HPV, and tobacco use. 3. Describe how to use participatory audience research to shape messages and define effective strategies that reach and motivate traditionally underserved audiences. | |||
Carol Girard | |||
Evaluation of a health communications campaign: National Institute on Drug Abuse public health information publications Lisa S. Kretz, PhD, Susan W. Hayashi, PhD, Wendy Parker, MPA, N. Andrew Mariotti, MA, Judy Shih, PhD, Manu Singh, PhD, Qing Xie, PhD, Erika Olson, MA, Daudi Gardner, Timothy P. Condon, PhD, Lucinda L. Miner, PhD, Denise Pintello, PhD | |||
Using mass-media to improve nutrition: A meta-analytic examination of campaigns and interventions Leslie B. Snyder, PhD, Matthew A. Lapierre, Erin Maloney | |||
Title: What do Americans know about Human Papillomavirus?: Implications for vaccine promotion campaigns Bridget J. Kelly, MPH | |||
Engaging the Audience to Create Authentic, Effective Campaigns Laura K. Lee Dellinger, Beth L. Beck, MA, CHES | |||
Evaluating Anti-Smoking Media Campaigns Using Non-experimental Data: An Analysis using Propensity Score Matching and Simultaneous Equations Models with Data from Egypt and Jordan Paul Hutchinson, PhD | |||
See individual abstracts for presenting author's disclosure statement and author's information. | |||
Organized by: | Public Health Education and Health Promotion | ||
Endorsed by: | Food and Nutrition; Women's Caucus | ||
CE Credits: | CME, Health Education (CHES), Nursing |
The 134th Annual Meeting & Exposition (November 4-8, 2006) of APHA