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APHA Scientific Session and Event Listing |
5062.0: Wednesday, November 08, 2006: 8:30 AM-10:00 AM | |||
Oral | |||
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| The first presenter will discuss how Baby Friendly Hospital Initiative (BFHI) implementation assessments were performed in the Montérégie Region of Quebec in order to diagnose organizational behavior relevant to the BFHI's proposed evidence-based policies and practices. The second session speaker will describe how public opinion was assessed before and after the launch of the National Breastfeeding Awareness Campaign and highlight pre- and post-campaign respondent differences in breastfeeding awareness and knowledge. A speaker representing the Massachusetts Breastfeeding Coalition will discuss how the coalition created and implemented a social marketing campaign based on strategies used by the tobacco industry to promote breastfeeding. In the last two presentations the focus will be on vitamin D and breastfeeding considerations. The first of these speakers will report on vitamin D levels in Black, Hispanic, and White mothers and newborns in spring, summer, fall, and winter in a northern US climate (Boston). The second speaker will report on a study designed to determine the appropriateness of vitamin D prescription among infants in Boston, MA, after new American Academy of Pediatrics vitamin D intake guidelines were introduced in 2003. | |||
| Learning Objectives: At the conclusion of the session, the participant in this session will be able to: 1. Outline the steps needed to measure the implementation level of maternal and infant care policies and practices proposed for the Baby Friendly Initiative. 2. Describe measurable changes in public opinion as a result of the National Breastfeeding Awareness Campaign. 3. Recognize how a strategy used by an industry marketing a socially relevant, harmful product (tobacco) can be adapted for use in promoting culture change for the sake of public health. 4. Describe vitamin D levels in an urban population of mothers and newborns in Boston and why these are important to with respect to breastfeeding. 5. Describe how vitamin D prescribing patterns in Boston in 2003 deviated from American Academy of Pediatrics vitamin D intake guidelines introduced in 2003. | |||
| Laura Duckett, PhD, MPH, RN Mary Rose Tully, MPH, IBCLC | |||
Measuring Baby Friendliness in Quebec: Implementation level of maternity and infant care policies and practices in the Montérégie region ![[ Recorded presentation ]](/static/img/filetypes/16x16/wrf.gif){kind=small} Laura N. Haiek, MD, MSc, Lydia Rocheleau, Dtp, MSc, Manon Des Côtes, BA | |||
| Breastfeeding and Public Opinion: Before and After the Launch of a National Breastfeeding Awareness Campaign Suzanne G. Haynes, PhD, Anne Merewood, MPH, IBCLC, Patty Goldman | |||
| Breastfeeding as normal: An urban breastfeeding advertising campaign inspired by the tobacco industry Melissa C. Bartick, MD, MS, Marsha Walker, RN, IBCLC, Diane Astle Bagley, BFA, Diane Wiessinger, MS, IBCLC | |||
| Vitamin D status in an urban population of newly-delivered mothers in Boston, MA Anne Merewood, MPH, IBCLC, Supriya Mehta, MHS, PhD, Patricia Francisco, Xena Grossman, BA, Kimberly Newton, BSc, Lindsay MacAuley, MPH, Howard Bauchner, MD, MPH | |||
| Patterns of vitamin D prescription among infants in urban Boston Xena Grossman, MS, Anne Merewood, MPH, IBCLC, Howard Bauchner, MD, MPH, Supriya Mehta, MHS, PhD | |||
| See individual abstracts for presenting author's disclosure statement and author's information. | |||
| Organized by: | Maternal and Child Health | ||
| Endorsed by: | APHA-Committee on Women's Rights; Black Caucus of Health Workers; Food and Nutrition; Public Health Nursing; Socialist Caucus; Women's Caucus | ||
| CE Credits: | CME, Health Education (CHES), Nursing | ||
The 134th Annual Meeting & Exposition (November 4-8, 2006) of APHA