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APHA Scientific Session and Event Listing
4059.0: Tuesday, November 06, 2007 - 8:30 AM

Abstract #165252

Communication Strategies to Influence Policy Makers: The Role of Media Advocacy in Policy and Social Change

Renata Schiavo, PhD, MA, 1) Strategic Communication Resources; 2) New York University, 166 Bank Street Suite 5B, New York, NY 10014, 646 486 9485, renata@renataschiavo.com, Carin Upstill, Foundation for Healthy Living, 30 Century Hill Drive, Latham, NY 12210, Carol Girard, Department of Public Health, Bureau of Substance Abuse Services, 250 Washington Street, Boston, MA 02108, and Gary R. Black, BA, Health Communication, Mecklenburg County Health Department, 249 Billingsley Rd., Charlotte, NC 28211.

Media advocacy, the strategic use of mass media to support community organizing to advance a social or policy initiative," (Dorfman and Wallack, 1996), has been defined by the IOM as one of the key areas of expertise for public health professionals in the 21st century. While media advocacy efforts may take many forms, often they are complemented by grassroots attention-getting events and/or other communication approaches and strategies.

The strategic use of the mass media (both new and traditional) has proven to be successful in educating and influencing policy makers on several disease areas, and helped advance social change as well as the adoption of new health policies. This session focuses on the theory and practice of media advocacy and includes presentations on several US and international models, case studies, and post-intervention evaluations.


Renata Schiavo, PhD, MA Senior Health Communications Consultant and Founder, Strategic Communication Resources; Adjunct Assistant Professor of Public Health, Department of Nutrition, Food Studies and Public Health, New York University 646 486 9485 renata@renataschiavo.com


Rebecca Murphy-Hoefer, PhD, MPH Health Communications Branch Office on Smoking and Health Centers for Disease Control and Prevention 770-488-5345 rmurphy1@cdc.gov Topic: Tobacco Control

Luann Tia Blount, MA Senior Communications Associate The PATH Malaria Vaccine Initiative Tel: 1 240 395 2721 lblount@malariavaccine.org Topic: Promoting Voices from the Field: African Scientists as Malaria Advocates

Michael J. Scippa Advocacy Director Marin Institute michaels@marininstitute.org 415/257-2490 Topic: Alcohol Related Policy

Kate Tulenko, MD, MPH, MPhil Public Health Specialist The World Bank 1-202-473-1066 ktulenko@worldbank.org Topic: Hand Washing

Learning Objectives: At the conclusion of the session, the participant (learner) in this session will be able to