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APHA Scientific Session and Event Listing
Session: Issues in Maternal and Child Health
4331.0: Tuesday, November 06, 2007: 4:30 PM-6:00 PM
Issues in Maternal and Child Health
This section includes presentations examining various aspects regarding maternal and child health. Presentations will discuss an intervention to increase breastfeeding initiation by educating hospital and community-based clinicians; a campaign to raise awareness about postpartum depression; a holistic (body-mind-spirit) model to measure the behaviors and characteristics that contribute to a woman's overall wellness during pregnancy and how these factors relate to having a healthy baby; and segmenting women of childbearing age in regards to demographic and psychosocial variables related to folic acid.
Learning Objectives: At the end of the session, the participant will be able to: (1) Describe strategies for filling knowledge gaps in their current clinician breastfeeding education programs; (2) Recognize the importance of audience segmentation in developing messages that both serve the needs of diverse maternal and child health audiences and effectively achieve program goals; (3) Discuss strengths of Latino culture and how these can be incorporated into a public health education campaign; (4) Identify factors that contribute to having a healthy pregnancy in this low-income minority population.
Moderator(s):Lucy Annang, PhD
4:30 PM   Breastfeeding and clinician knowledge: An assessment among nurses, WIC staff, advanced practitioners, and dieticians
Jessica Abrams, MPH, Stephanie Love, BS, MPH, Jana Chaudhuri, PhD, Anne Merewood, MPH, IBCLC
4:45 PM   Profiling a target audience: Segmentation and detailed descriptions of women of childbearing age
Jenifer Kopfman, PhD, Katie Kilker, BS, CHES
5:00 PM   Madre, Hay Esperanza: A culturally sensitive media campaign to increase awareness of postpartum depression in a local Latino community
Kristine E. Casto, MPH
5:15 PM   Factors affecting pregnancy and birth outcomes: A holistic approach
Winifred W. Thompson, PhD, MSW, Kathryn Luchok, PhD, Kristine Calderon, PhD, Saundra Glover, PhD
5:30 PM   Health intervention strategies to improve provider practice: A case study of magnesium sulfate use to treat pre/eclampsia in Mexico
Sandra Garcia, ScD, ScM, Karla Berdichevsky, MD, Rosanne Rushing, DrPH, Eileen A. Yam, MPH
See individual abstracts for presenting author's disclosure statement and author's information.
Organized by:Public Health Education and Health Promotion
Endorsed by:Latino Caucus; Maternal and Child Health; Women's Caucus
CE Credits:CME, Health Education (CHES), Nursing

The 135th APHA Annual Meeting & Exposition (November 3-7, 2007) of APHA