A review and rationale for event-specific programming

Objective: Because of the unique temporal and contextual drinking patterns of college students, there is a need for Event Specific Prevention (ESP) strategies that specifically address college student drinking associated with peak times and events. Methods: We review existing prevention and intervention programs, propose a model for implementing ESPs, and offer specific suggestions for research and practice. Results: We identified three studies of prevention strategies related to sporting events. All three were policy level interventions. Using a series of policy interventions, all three interventions reduced drinking. We identified one study that focused on the drinking that accompanies Spring Break. Using an intervention where students predicted their alcohol use and associated problems over Spring Break, this study showed a reduction in alcohol problems over Spring Break. We identified four studies of interventions focused on 21st birthday-related drinking. Despite the popularity of such approaches, empirical support for this approach was mixed. Conclusion: Clearly, more research on ESPs is needed. In informing such efforts, the prevention typology suggested by DeJong and Langford (2002) provides a good heuristic framework for strategic planning. The content of such programs should include different strategic intervention dimensions such as knowledge, environmental change at multiple dimensions, health protection, and intervention and treatment services.