158324 Adolescent's Perceptions of Smoking and Stress Reduction

Tuesday, November 6, 2007

Monica B. Scales, PhD , Social Marketing & Applied Research Team, BearingPoint, Inc., Atlanta, GA
Jennifer Monahan, PhD , Speech Communication, University of Georgia, Athens, GA
Nancy Rhodes, PhD , Psychology, University of Alabama, Tuscaloosa, AL
David Roskos-Ewoldsen, PhD , Psychology, University of Alabama, Tuscaloosa, AL
The present study examined how adolescents perceive the relationship between smoking and stress and where they learn that smoking cigarettes may be an effective stress reduction mechanism. Eight focus groups were conducted with low-income southern African-American (AA) and European-American (EA) 14-16 year olds in urban and rural locations. Teens suggested the primary reasons they smoked was as a coping mechanism (to calm nerves), for social acceptance, and due to environmental influences. Family issues, boy/girl friend problems, and school were common stressors. While participants overwhelmingly felt people smoke to reduce stress, a few believed cigarettes did not actually reduce stress. When asked for examples of smoking they had seen in popular media, teens most often generated examples of individuals smoking to reduce stress. Ethnic and gender differences were found for the types of media where they had seen smoking, their opinions of anti-smoking messages, and the media's perceived influence.

Learning Objectives:
1. Learn how adolescents perceive the smoking-stress relationship. 2. Understand how media, peers, and family influence the perception that smoking reduces stress. 3. Learn what gender and racial differences regarding smoking and stress were revealed from the focus groups.

Keywords: Adolescent Health, Tobacco

Presenting author's disclosure statement:

Any relevant financial relationships? No
Any institutionally-contracted trials related to this submission?

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.