159062 Using epidemiological methods to identify underserved and high risk populations and effectively provide all-hazards preparedness education

Tuesday, November 6, 2007

Witold Migala, PhD, MPH , Public Health Department/Epidemiology, City of Fort Worth, Fort Worth, TX
Michael J. Kazda, MA , Public Health Department/Epidemiology, City of Fort Worth, Fort Worth, TX
Dorian Villegas, DrPHc, MPH , Public Health Department/Epidemiology, City of Fort Worth, Fort Worth, TX
To accurately assess disparities in the educational efforts and subsequent status of the local population, the City of Fort Worth Public Health Department conducted a comprehensive Community Needs Assessments (CNA) in part to evaluate emergency preparedness throughout the population. Factors examined included knowledge of emergency contingencies, preparation for emergencies, access to emergency information and level of self-perceived preparedness. Extent of preparedness was further stratified by socio-economic status, educational level, race/ethnicity, geopolitical boundaries, income and other variables that provided supplementary evaluation of the efficacy of educational interventions. These data provided insight into preparedness disparities within the community and among specific cross-sections of the population. Respondents often did not demonstrate a level of preparedness commensurate with their self-perceived level of knowledge and security. CNA data indicated a population-wide contrast between perceived and actual preparedness. The first two years of a multidisciplinary, multi-medium bioterrorism preparedness educational program indicate that over 65% of the city's households have been exposed to emergency preparedness education. The CNA indicates, however, that less than a third of households have engaged in behavior indicative of a minimal level of preparedness. Remarkably, non-English speaking Hispanics in select parts of the city were identified as having been virtually unaware of these educational efforts and consequently felt unprepared. An epidemiologically based CNA initiative that allows for reliable analysis and insight into the status of the community is critical in identifying un-served, underserved and high risk populations to assure public health emergency preparedness and access to other health and social services.

Learning Objectives:
1. Articulate the use of epidemiological methods to identify educational priorities as perceived by the community in constructing the components of an effective educational program. 2. Describe the use of Community Needs Assessment (CNA) data to identify specific un-served, underserved and high risk populations in regards to all-hazards educational efforts. 3. Analyze and evaluate efficacy of educational efforts based on race, ethnicity and geography (GIS). 4. Discuss the use of epidemiological methods to drive development of culturally and linguistically appropriate interventions. 5. Develop CNA and other epidemiological instruments to recognize the special needs of the local population and target intervention to yield optimum participation by the general public in response to public health emergencies.

Keywords: Community Health Planning, Underserved Populations