162911 It takes more than a village: The use of civil society partnerships to educate farmers and other hard-to-reach communities on avian influenza prevention and control in Southeast Asia

Monday, November 5, 2007: 4:30 PM

Eleanora De Guzman , Academy for Educational Development, Washington, DC
Dee Bennett , Global Health Marketing Group, Academy for Educational Development, Washington, DC
Pearl Ang , Southeast Asia office, Academy for Educational Development, Washington, DC
Anton Schneider , Global Health, Nutrition and Population, Academy for Educational Development, Washington, DC
Angelique Smit , Academy for Educational Development, Washington, DC
Effecting behavior change to prevent and control an emerging infectious disease such as avian influenza requires a multifaceted approach that includes collaboration and outreach to civil society organizations. Under a contract with the U.S. Agency for International Development, AED used a variety of approaches to engage civil society in increasing awareness of avian influenza among small backyard farmers and their communities in three countries: Cambodia and Vietnam. In Laos, communities were reached by training the media (Lao Journalists Association members) to ensure factual, informative reporting of avian influenza. In Vietnam, women's unions were engaged to disseminate information to the most hard-to-reach communities. A series of planning workshops were held with Vietnam Women's Union representatives from all 64 provinces in Vietnam, and led to the development of educational booklets and leaflets; to the identification of demonstration sites (model farms) for applying biosecurity and hygiene measures; and to awareness-raising activities through VWU's clubs for women. In Cambodia, we worked with an agricultural organization to develop materials and messages on improving the management of backyard animal husbandry (with embedded messages on AI), and to train village promoters (model farmers who, in turn, share their AI knowledge with other farmers by organizing villager meetings). This presentation will highlight each of these civil society partnerships and address obstacles encountered as well as successes and lessons learned.

Learning Objectives:
Describe how working with a national journalists association in Laos helped to educate the public during an avian influenza (AI) outbreak. Understand how using an agriculture association in Cambodia to train village promoters (model-farmers) helped to increase farmer knowledge on how to prevent and control AI Identify steps taken to collaborate with a women’s union in Vietnam to reach and educate rural communities on avian flu Discuss the broader importance of establishing partnerships with civil society groups to better disseminate education to prevent and control avian influenza.

Keywords: Infectious Diseases, Partnerships

Presenting author's disclosure statement:

Any relevant financial relationships? No
Any institutionally-contracted trials related to this submission?

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.