162962 SHAPE IT (Stroke, Hypertension and Prostate Education Intervention Team) Project targeting African American men at risk for stroke and prostate cancer

Monday, November 5, 2007

James Plumb, MD, MPH , Family and Community Medicine, Thomas Jefferson University, Philadelphia, PA
Vanessa Briggs, MBA, RD, LDN , Health Promotion Council of Southeastern Pennsylvania, Philadelphia, PA
Tinesha Peterson, MPH , Health Promotion Council, Philadelphia, PA
Michael Rosenthal, MD , Department of Family and Community Medicine, Christiana Care Health System, Wilmington, DE
Rickie O. Brawer, PhD MPH , Center for Urban Health, Thomas Jefferson University Hospital, Philadelphia, PA
The overall objective of the SHAPE IT Project was the creation of a partnership between community-based organizations, community members and health care providers to reduce the incidence of stroke mortality and morbidity and mortality from prostate cancer in a targeted group of African American men. SHAPE IT reached 6,750 men, 25% of a target population of 27,000 African American men age 35+ in Philadelphia, with multiple programmatic strategies. In addition, 900 men were reached with a comprehensive small group workshop. The SHAPE IT project provided substantial opportunities for community planning, established partnerships that include coordination of a spectrum of health resources, and uses a shared responsibility model of community health planning. This project also revealed new and innovative outreach strategies that proved to be successful in reaching hard-to-reach African American men and more importantly, empowered men to develop relationships with their providers. As a result, 3 men were diagnosed with prostate cancer.

Key activities included: 1) the establishment of a Project Advisory Council consisting of community and organizational representatives; 2) focus groups with men with hypertension, men with prostate cancer, men from the general population, and social support networks of men with and without hypertension; 3) key informant survey results from community change agents such as clergy, parish nurses, directors of senior centers and homeless shelters and addictions counselors, and 4) implementation of multiple large and small group educational programs, including individual and group prostate cancer shared decision counseling. Blood pressure screenings were provided for over 500 men.

Learning Objectives:
At the conclusion of the session, participants will be able to: 1. Define themes related to individual attitudes, beliefs, behaviors and barriers/opportunities/ assets related to education, prevention, and compliance with treatment and screening recommendations. 2. Identify the factors related to planning, developing and implementing a comprehensive community Action Plan designed to increase knowledge, change attitudes, modify behaviors and support a social change process related to hypertension, stroke and prostate cancer prevention in African American men 3. Recognize successful strategies to engage a vulnerable population

Keywords: Community Education, Community-Based Health Promotion

Presenting author's disclosure statement:

Any relevant financial relationships? No
Any institutionally-contracted trials related to this submission?

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.