163899 Leadership program marketing

Saturday, November 3, 2007: 1:45 PM

Drew Harris, DPM, MPH , NJ Center for Public Health Preparedness at UMDNJ-School of Public Health, University of Medicine and Dentistry of New Jersey, New Brunswick, NJ
The purpose of this presentation is to explore strategies for developing a public health leadership program that prepares emerging public health leaders for emergencies and other public health events. This section will also reveal external and internal marketing techniques including "branding" to attract the target audience and later help build loyalty to the program.

Learning Objectives:
Identify at least two principle components of a didactic leadership program and the challenges. List at least one method of marketing a leadership program to increase impact and assure continued success.

Presenting author's disclosure statement:

Any relevant financial relationships? No
Any institutionally-contracted trials related to this submission?

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

See more of: Developing a State-based Public Health Leadership Training Program For Emergency Response
See more of: APHA-Learning Institute (APHA-LI)