163955 Social norms theory and 5 step marketing strategy

Saturday, November 3, 2007: 1:30 PM

Jennifer Bauerle, PhD , Student Health, University of Virginia, Charlottesville, VA
To use social norms theory in a marketing-based intervention requires knowledge of effective marketing strategies as well as knowledge of social norms theory. Dr. bauerle will provide an overview of the theory of social norms and teach participants the five crucial steps in design of an effective social norms marketing intervention: audience definition, data collection, message design, message dissemination, and impact evaluation.

Learning Objectives:
List the seven assumptions of social norms theory Explain the importance of each step to designing an effective marketing strategy.

Presenting author's disclosure statement:

Any relevant financial relationships? No
Any institutionally-contracted trials related to this submission?

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

See more of: Social Norms Marketing: An Evidence-based Strategy to Change Health-related Behaviors
See more of: APHA-Learning Institute (APHA-LI)