166447 Marketing Model

Saturday, November 3, 2007: 2:00 PM

Jennifer Bauerle, PhD , Student Health, University of Virginia, Charlottesville, VA
Linda Hancock, FNP, PhD , Office of Health Promotion, Student Health, Virginia Commonwealth University, Richmond, VA
Adrienne E. Keller, PhD , Prevention Research, University of Virginia, Charlottesville, VA
     

Learning Objectives:
Explain the importance of each step to designing an effective marketing strategy.

Presenting author's disclosure statement:

Any relevant financial relationships? No
Any institutionally-contracted trials related to this submission?

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

See more of: Social Norms Marketing: An Evidence-based Strategy to Change Health-related Behaviors
See more of: APHA-Learning Institute (APHA-LI)