166777 Montana Model

Saturday, November 3, 2007: 2:30 PM

Linda Hancock, FNP, PhD , Office of Health Promotion, Student Health, Virginia Commonwealth University, Richmond, VA
Virginia Commonwealth University Office of Health Promotion was awarded a Model Program grant from the U.S. Department of Education to develop, implement and evaluate interventions utilizing audience response systems (aka “clickers”) to reduce alcohol use misperceptions and increase healthy alcohol use perceptions, attitudes and behaviors in athletic teams and first-year orientation classes. The presenter will use current work on this grant to illustrate institutional implementation of a social norms marketing project, as well as acquaint participants with the emerging “clicker” technology. She will also teach participants the 7-step Montana Model of Social Norms Marketing that recognizes the need for greater "systemic coordination" among inter-related health and social issues that intend to use media as a prevention strategy.

Learning Objectives:
Apply the 7-step Montana Model of Social Norms Marketing to interventions that require systemic coordination of media-based prevention strategies.

Presenting author's disclosure statement:

Any relevant financial relationships? No
Any institutionally-contracted trials related to this submission?

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

See more of: Social Norms Marketing: An Evidence-based Strategy to Change Health-related Behaviors
See more of: APHA-Learning Institute (APHA-LI)