166777 Montana Model

Saturday, November 3, 2007: 2:30 PM

Linda Hancock, FNP, PhD , Office of Health Promotion, Student Health, Virginia Commonwealth University, Richmond, VA
Virginia Commonwealth University Office of Health Promotion was awarded a Model Program grant from the U.S. Department of Education to develop, implement and evaluate interventions utilizing audience response systems (aka �clickers�) to reduce alcohol use misperceptions and increase healthy alcohol use perceptions, attitudes and behaviors in athletic teams and first-year orientation classes. The presenter will use current work on this grant to illustrate institutional implementation of a social norms marketing project, as well as acquaint participants with the emerging �clicker� technology. She will also teach participants the 7-step Montana Model of Social Norms Marketing that recognizes the need for greater "systemic coordination" among inter-related health and social issues that intend to use media as a prevention strategy.

Learning Objectives:
Apply the 7-step Montana Model of Social Norms Marketing to interventions that require systemic coordination of media-based prevention strategies.

Presenting author's disclosure statement:

Any relevant financial relationships? No
Any institutionally-contracted trials related to this submission?

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

See more of: Social Norms Marketing: An Evidence-based Strategy to Change Health-related Behaviors
See more of: APHA-Learning Institute (APHA-LI)