Audience response technology

Continuation of "Montana model" presentation.

Virginia Commonwealth University Office of Health Promotion was awarded a Model Program grant from the U.S. Department of Education to develop, implement and evaluate interventions utilizing audience response systems (aka "clicker") to reduce alcohol use misperceptions and increase healthy alcohol use perceptions, attitutes and behaviors in athletic teams and first-year orientation classes. Dr. Hancock will use current work on this grant to illustrate institutional implementation of a social norms marketing project, as well as acquaint participants with the emerging "clicker" technology. She will also teach participants the 7-step Montana Model of Social Norms Marketing that recognizes the need for greater "systemic coordination" among inter-related health and social issues that intend to use media as a presention strategy.