166781 Evaluation

Saturday, November 3, 2007: 3:45 PM

Adrienne E. Keller, PhD , National Social Norms Institute, University of Virginia, Charlottesville, VA
Social norms marketing requires special attention to both process and outcome evaluation. Process evaluation is critical to effective marketing design; outcome evaluation both provides the foundational information about perceptions versus reality and provide the critical assessment of project impact: did perceptions change to conform more closely to reality and was the changed perceptions reflected in changed behaviors. The presenter will take participants through an exercise to build a project logic model that integrates evaluation and program planning and leads to the specification of outcome criteria.

Learning Objectives:
Define process, outcome and impact evaluation in terms of social norms marketing interventions. Employ a logic model to design project evaluation.

Presenting author's disclosure statement:

Any relevant financial relationships? No
Any institutionally-contracted trials related to this submission?

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

See more of: Social Norms Marketing: An Evidence-based Strategy to Change Health-related Behaviors
See more of: APHA-Learning Institute (APHA-LI)