166785 Summary & Evaluation

Saturday, November 3, 2007: 4:45 PM

Jennifer Bauerle, PhD , Student Health, University of Virginia, Charlottesville, VA
The purpose of this segment is to review material presented during this course. Interactive group discussion, Q&A, and the course evaluation will be included in this wrap-up.

Learning Objectives:
1a. Upon completion of this course, the participant will be able to list the seven assumptions of social norms theory. 1b. Upon completion of this course, the participant will be able to explain the importance of each step to designing an effective marketing strategy. 2. Upon completion of this course, the participant will be able to apply the 7-step Montana Model of Social Norms Marketing to interventions that require systemic coordination of media-based prevention strategies. 3a. Upon completion of the course, the participant will be able to define process, outcome and impact evaluation in terms of social norms marketing interventions. 3b. Upon completion of the course, the participant will be able to employ a logic model to design project evaluation.

Presenting author's disclosure statement:

Any relevant financial relationships? No
Any institutionally-contracted trials related to this submission?

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

See more of: Social Norms Marketing: An Evidence-based Strategy to Change Health-related Behaviors
See more of: APHA-Learning Institute (APHA-LI)