3355.0 Expanding the Public Health Toolkit with Health Marketing

Monday, November 5, 2007: 2:30 PM
Public health has a lot to gain by adding non-traditional elements of the marketing mix to its health communication efforts. This panel will discuss the importance of topics such as place, partnerships, program development and evaluation in public health marketing and explain their applicability in public health settings through examples. The application of marketing principles to improve public health and achieve greater health impact will be discussed from a variety of government and non-government perspectives.
Session Objectives: At the end of each session, the participant will be able to: 1. Understand the relevance and potential of health marketing for public health organizations. 2. Learn about the elements of the “marketing mix” that are seldom considered in public health and see how they can be leveraged for public heath impact. 3. Become familiar with strategies for developing and evaluating health marketing programs. 4. Appreciate how marketing’s focus on creating a favorable cost-benefit balance for individuals can result in favorable public health outcomes.
Jay M. Bernhardt, PhD, MPH

2:50 PM

See individual abstracts for presenting author's disclosure statement and author's information.

Organized by: Public Health Education and Health Promotion

CE Credits: CME, Health Education (CHES), Nursing