3154.0 Talking About Issues in Health Communication

Monday, November 5, 2007: 10:30 AM
This session will include several presentations to discuss in a roundtable format key issues pertaining to health communication today. Topics will address the barriers that contribute to treatment delays, culturally tailored and clear communications messages, identified messengers, and methods of delivery that have the potential to reduce time to treatment must be shared. The utilization of television media to deliver health content messages will also be explored as studies have shown that television serves as a primary source of health information for viewers especially minority viewers who are at higher risk for disease and disability. This underscores the importance of accurate health content in entertainment television, and of the need to understand its impact on diverse audience groups. Other presentations will focus on print media sources as a primary method for understanding and ultimately helping to predict the effectiveness of methods to communicate information about health and safety issues.
Session Objectives: At the end of the session the participant will be able to: (1) identify strategies for evaluating the impact of media outlets on health information; (2) understand development of targeted health communication materials in diverse populations; (3) Provide an example of an identified miscommunication between parent and child care provider

Table 1
Improving time to treatment following heart attack for rural American Indian and Alaska Natives
J. Nell Brownstein, PhD, Mark A. Veazie, DrPH, Eric A. Brody, MD, FACC, James M. Galloway, MD FACP, FACC, Ellen Sommer, MBA, Theresa C. Long, Erin McDonald Bicknell, Crystelle Fogle, Carol White, Marcia O'Leary, RN, Sue Sherwood, Carla Rae Marshall, Arlene Marshall, Clark H. Denny, PhD and Lazette Lawton
Table 3
Development of an ESL curriculum to educate Chinese immigrants about hepatitis B
Vicky Taylor, MD, MPH, Gloria Coronado, PhD, Elizabeth Acorda, MA, Chong Teh, PhD, Shin-Ping Tu, MD, MPH, Yutaka Yasui, PhD, Roshan Bastani, PhD and Gregory Hislop, MDCM
Table 4
Miscommunication between parents and child care providers: Examining medication administration in child care centers in Philadelphia
Jennifer H. Lofland, PharmD, MPH, PhD, Julie Becker, PhD, MPH, Christine W. Hartmann, PhD, Carla Thomas and Francine Hanley
Table 5
Health disparities in primetime television: Evaluating content and impact of popular medical shows on minority viewers
Grace Huang, MPH, Sheila Murphy, PhD, Heather J. Hether, PhD, Vicki Beck, MS, Zoe Philips and Thomas W. Valente, PhD
Table 6
Media Reports as Crisis and Emergency Risk Communication: The Case of the Taco Bell E. coli Outbreak
Jessica Elton, MA, Scott Hale, PhD, Elizabeth Mitchell, PhD, MA, Janice Marton, MBA, Jay Meeks, MBA and Ijeoma Agulefo, MPH
Table 9
Relationships between desire to quit and engagement with and reactions to tailored print smoking cessation materials
Laura J. Fish, PhD, Celette Sugg Skinner, PhD, Lori A. Bastian, MD MPH, Colleen M. McBride, PhD and Brenda Devellis, PhD
Table 10
Health literacy and fever management in a community based intervention
Joy P. Deupree, MSN, NP-C and Marion Broome, PhD, RN

See individual abstracts for presenting author's disclosure statement and author's information.

Organized by: Public Health Education and Health Promotion
Endorsed by: American Indian, Alaska Native and Native Hawaiian Caucus

CE Credits: CME, Health Education (CHES), Nursing