Roundtable

This session will include several presentations to discuss in a roundtable format key issues pertaining to health communication today. Topics will address the barriers that contribute to treatment delays, culturally tailored and clear communications messages, identified messengers, and methods of delivery that have the potential to reduce time to treatment must be shared. The utilization of television media to deliver health content messages will also be explored as studies have shown that television serves as a primary source of health information for viewers especially minority viewers who are at higher risk for disease and disability. This underscores the importance of accurate health content in entertainment television, and of the need to understand its impact on diverse audience groups. Other presentations will focus on print media sources as a primary method for understanding and ultimately helping to predict the effectiveness of methods to communicate information about health and safety issues.

Session Objectives: At the end of the session the participant will be able to: (1) identify strategies for evaluating the impact of media outlets on health information; (2) understand development of targeted health communication materials in diverse populations; (3) Provide an example of an identified miscommunication between parent and child care provider

CE Credits: CME, Health Education (CHES), Nursing