173908 A Comparison of Different Forms of Email Study Announcements through Asian-American Organizations

Monday, October 27, 2008

Chia-Chun Li , School of Nursing, University of Texas at Austin, Austin, TX
Wonshik Chee, PhD , College of Engineering, The University of Texas at Austin, Austin, TX
Eun-Ok Im, PhD MPH RN FAAN , Nursing, The University of Texas at Austin, Austin, TX

Internet recruitment is the newest and an effective way to reach potential research participants in geographically dispersed areas. Among various ethnic groups, Asian Americans have been neglected most in health literature; besides, they are one of the groups that are difficult to be recruited for research projects. This presentation is to determine the effectiveness of different e-mail forms that were sent to Asian American Internet organizations and to provide directions for future recruitment of middle-aged Asian American women through the Internet.


This was a cross-sectional comparative pilot study aimed at testing different forms of 899 e-mails toward Asian American Internet organizations. The organizations were searched through Dogpile (Metasearch Engines), and only 296 were identified as eligible for the study. Then, three types of emails were sent to the organizations (11 for form 1, 191 for form 2, and 94 for form 3).

Form 1: general title, general introduction.

Form 2: general title, greeting, introduction.

Form 3: name, position title, greeting, introduction.

The response rates were compared by Chi-Square tests.


The response rate of form 3 was the best (14.89%) and that of form 1 the worst (0%). There were significant differences among different forms (x2= 12.97, p<.01).


The results suggest that formality and respect are important in contacting Asian American organizations to get responses in the recruitment of research participants.


This analysis is part of a national internet study (A Multiethnic Internet Study on Menopausal Symptoms) funded by the National Institute of Health (1R01NR008926).

Learning Objectives:
Learning objectives: To explore the effectiveness of email study announcements among Asian-American midlife women. To understand the importance of cultural considerations in email study announcements.

Keywords: Internet, Asian Americans

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am a doctral student in UT-Austin and come from Taiwan. Now I am a research assistant and work with Dr. Im who was conducting Internet study on menopausal symptom experience among diverse ethnic groups of middle-aged women. Therefore, I want to present the effect of different types of email study announcements through Asian-American organizations.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.