176160 Living the 5-2-1 Almost None Healthy Lifestyle: Improving the Ability, Opportunity and Motivation for Delaware's Children to Lead Healthier Lives

Tuesday, October 28, 2008: 10:45 AM

Mark Marosits, MHA , Worldways Social Marketing, Greenwood Village, CO
Seth Klukoff , Worldways Social Marketing, Cherry Hill, NJ
Tavanya Giles, MPH, CHES , Center for Children's Health Innovation, Nemours Health and Prevention Services, Newark, DE
This session will provide the participant with insight and practical health promotion approaches and tools developed in planning and implementing the Campaign to Make Delaware's Kids the Healthiest in the Nation. This presentation will focus on the elements of the campaign that promote living the 5-2-1 Almost None Healthy Lifestyle (5 or more servings of fruits and vegetables each day, spend no more than 2 hours each day in front of a screen, at least one hour of physical activity each day, and almost no sugary drinks, like soda or sports drinks). These include healthy choices made by children and youth, as well as school and community-based health promotion initiatives. The presenters will review the 5-2-1 Almost None model; describe outreach and promotion efforts, describe coalition-driven community initiatives and model school programs, and highlight the use of interactive and entertainment media. The results of early evaluation, as well as the second phase of the campaign based on the evaluation findings, will be presented. Participants may expect a lively, richly illustrated presentation with practical tools that they can use to help guide the development and management of their own campaigns to combat childhood obesity and other children's health issues.

Learning Objectives:
1. Describe the 5-2-1 Almost None healthy lifestyle prescription. 2. Discuss the health education and health promotion elements of the Campaign to Make Delaware’s Kids the Healthiest in the Nation, a comprehensive social-ecological approach to policy, practice and behavior change. 3. List the key health education and promotion strategies and tactics that are making it easier for Delaware’s children to eat right and be more physically active through their own choices and through changes in the places where they live, learn and play.

Keywords: Child Health Promotion, Obesity

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: For the past thirty years, I have been engaged in academic, professional and personal pursuits toward advancing public health through policy advocacy and social marketing. This has included developing and managing both statewide and regional social marketing and policy advocacy campaigns on behalf of major foundations; federal, state and local public health organizations and nonprofit regional health systems. I am a highly experienced field practioner with academic background in behavior and psychology and health administration, and have served as the Director of the Graduate Program in Health Care Organization and Systems at the University of Denver, grounding me in the relevant academic connections to field practice. My recently co-published People and Places Framework for Public Health serves as an integrative, social-eocological model of health change in the interest of public health improvement and has great relevance to the work of policy advocacy. PLEASE NOTE: With regard to conflict of interest, I am a co-founder and Principal of Worldways Social Marketing, an agency engaged in providing social marketing consultation. However, my participation in this and other APHA presentations is guided by objectivity, absent of bias and will expressly EXCLUDE any mention or promotion of the agency's services. I value the opportunity to present objectively to my public health peers and deeply respect this privelege.
Any relevant financial relationships? Yes

Name of Organization Clinical/Research Area Type of relationship
Worldways Social Marketing Social marketing Owner and Principal

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.