176393 Educating African American and Hispanic women about early detection of breast cancer through mammography

Tuesday, October 28, 2008: 8:30 AM

Kimberly A. Thomas, MPH , Office of Women's Health, Food and Drug Adminstration, Silver Spring, MD
African American and Hispanic women often do not get screened for breast cancer. Only 70% of African American women and 65% of Hispanic women age 40 or older had a mammogram in the past two years (NCI, 2005). Lack of screening can lead to later diagnosis, later entry into treatment, and even increased mortality.

The FDA Office of Women's Health (OWH) launched the Pink Ribbon Sunday (PRS) campaign to educate African American and Hispanic women about early detection of breast cancer through mammography. The campaign strives to reduce breast cancer health disparities by empowering church leaders to develop mammography awareness programs tailored to the needs of their communities. Churches received a PRS tool kit and how-to-guide, free brochures, and technical support from FDA regional staff. PRS targeted church leaders because churches are important centers of spiritual, educational, and financial support for women of color.

The first campaign was conducted at 153 churches in Houston, TX in partnership with the local American Cancer Society. PRS has since expanded to include over 2000 churches in urban and rural communities in Dallas, Atlanta, Washington, DC, Puerto Rico, and Oklahoma reaching over 100,000 women. PRS activities ranged from mobile mammography events and health fairs to “Pink” tea parties and concerts. PRS has also collaborated with national organizations such as the US Conference of Mayors and Integris Health.

This presentation will provide an overview of the PRS campaign strategy, outcomes, and lessons learned. Attendees will also learn the OWH partnership model and strategies for translating science-based health information into materials for consumers.

Learning Objectives:
Attendees will learn 2-3 strategies for translating science-based breast cancer information into health materials for consumers. Attendees will be able to describe the FDA Office of Women's Health outreach model. Attendees will be able to identify several causes for breast cancer mortality disparities among African American and Hispanic women.

Keywords: Women's Health, Breast Cancer Screening

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I serve as a public health educator for the FDA Office of Women's Health which conducts the program described in the abstract.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.