177066 Cultivating Peace in Salinas: Lessons Learned from a Community Collaborative Planning Process

Wednesday, October 29, 2008: 12:30 PM

Larry Cohen, MSW , Prevention Institute, Oakland, CA
Sonia Lee, MPH , Prevention Institute, Oakland, CA
Nicole Kravitz-Wirtz , Prevention Institute, Oakland, CA
Almost a decade after the development and implementation of a community-wide framework to prevent violence and improve health outcomes for children, youth and families in Salinas, California, residents and city leaders have reconvened to assess what has and has not worked and set new priorities in light of lessons learned and changing community conditions. The assessment, process of prioritization, and updated framework, Cultivating Peace in Salinas II, will be shared, including the community collaborative planning approach involving key informant interviews with city and community leaders and two half-day community engagement and visioning meetings facilitated by Prevention Institute, with funding from the David and Lucile Packard Foundation and the partnership of a Salinas-based community collaborative. Emphasis will be placed on the community-identified opportunities and recommendations for organizational practice and policy change to support comprehensive primary prevention and the creation of a safe and healthy community in Salinas. Although the original framework was initiated and promulgated under the direction of the former mayor, this presentation will highlight how the community's investment and ownership in violence prevention has built the momentum, commitment, and vision of a new political leadership. Further, it will discuss the importance of a coordinated bottom-up (community-driven) top-down (political will) approach, emphasizing the value of community engagement for ensuring support and sustainability that transcends election cycles.

Learning Objectives:
Discuss lessons learned and adapt strategies and recommendations from the community-based Cultivating Peace in Salinas II planning and development process; Identify risk and resilience factors in their own communities and apply Prevention Institute tools, including the Spectrum of Prevention, for advancing comprehensive violence prevention initiatives; and Articulate the importance of community input, engagement, and leadership for defining the problem and prioritizing and implementing strategies to prevent violence.

Keywords: Violence Prevention, Primary Prevention

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I serve as the Program Coordinator for violence prevention at the organization and have extensive experience developing and refining primary prevention strategies and practice for state and community level organizations to prevent violence. Specifically for this session, I led the community planning process with the city of Salinas.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.