177283 What causes carbon monoxide poisoning? Identifying scenarios, audience segments, and risk behaviors

Monday, October 27, 2008

Douglas Rupert, MPH , Health Communication Program, RTI International, Research Triangle Park, NC
Meredith Lucas, BS , Air Pollution and Respiratory Health Branch, Centers for Disease Control and Prevention (CDC), Atlanta, GA
Jon Poehlman, PhD , Health Promotion Research, RTI International, Research Triangle Park, NC
Scott Damon, MAIA, CPH , NcCEH, CDC, Atlanta, GA
Peyton Williams, BA , Health Communication Program, RTI International, Research Triangle Park, NC
Background: Unintentional, non-fire-related carbon monoxide (CO) poisoning causes 500 deaths and more than 15,000 non-fatal injuries in the U.S. annually. A variety of fuel-burning products emit CO, a colorless, odorless gas that poisons individuals if trapped in enclosed areas. Understanding the situations, products, and risk behaviors that lead to CO poisoning—as well as identifying the populations most at risk—is key to prevention. Yet, to date, no study has comprehensively identified the behavioral factors most likely to cause CO poisoning.

Methods: We identified and distilled findings from 90 journal articles on CO poisoning published since 1990. Intentional and fire-related cases were excluded and findings were synthesized to identify exposure patterns. We also interviewed five CO poisoning experts and incorporated their original research findings.

Results/Outcomes: CO poisoning largely occurs in six distinct scenarios—non-emergency residential; non-emergency motor vehicle; summer storm; winter storm; occupational; and recreational. Residential and vehicle poisonings are the leading causes of CO death and injury, occur mostly during winter months, and often involve faulty furnaces or blocked tailpipes. Conversely, summer and winter storm poisonings comprise less than 10% of exposures, occur mostly during power outages, and disproportionately impact Hispanics, Asians, and recent immigrants. Occupational and recreational poisonings, meanwhile, impact niche populations, such as warehouse workers and boaters.

Conclusions: Despite the range of products that cause CO poisoning, there are clear patterns of exposure and risk behavior. By understanding the distinct behaviors and scenarios that lead to CO poisoning, professionals can target prevention efforts to specific audience segments.

Learning Objectives:
1. Describe six discrete scenarios—including settings, products, and risk behaviors—that contribute to carbon monoxide poisoning. 2. Describe identifiable audience segments within each scenario based on age, race, sex, geography, and product ownership. 3. Discuss implications of using findings to target CO poisoning prevention efforts to specific audience segments.

Keywords: Injury Prevention, Audience Segmentation

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I participated in and helped lead the research study on which the abstract is based.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.