177838 Collaboration of tobacco-use prevention advocates and a local university: A new partnership for local policy change

Tuesday, October 28, 2008

Ty Kane, MPH , Health Protection and Promotion, Sedgwick County Health Department, Wichita, KS
Becky Pattison Tuttle, MA, BS , Health Education, Sedgwick County Health Department, Wichita, KS
Cindy Claycomb, PhD , Department of Marketing and Entrepreneurship, Wichita State University, Wichita, KS
Dean Headley, PhD , Department of Marketing and Entrepreneurship, Wichita State University, Wichita, KS
Introduction: Public opinion surveys are regularly used to gauge a community's attitude about smoking and their opinions of a no-smoking ordinance during “clean air” campaigns. In Wichita, Kansas a tobacco-use prevention advocacy group partnered with a local university to conduct a social behavior survey. Methods: The Tobacco-Free Wichita Coalition (TFW) presented survey objectives to marketing research students and faculty of the Department of Marketing and Entrepreneurship at Wichita State University. Empowered by the coalition, survey questions were drafted by the students. The coalition purchased a mailing list of registered voters; surveys were then sent to more than five-thousand homes. With faculty guidance, students reviewed the raw data; created reports and presented their findings to coalition members and university faculty. TFW conveyed results to policy-makers, local media and the community during the Clean Air Wichita Campaign. Results: TFW acquired high quality survey data on a small budget while forging a new local partnership. With the University name attached to the survey, it was perceived as credible and of high-quality by the public. Students were encouraged to take ownership of the survey and took a strong interest in the subject matter. The University was able to raise its visibility in the community by partnering with the coalition for this popular issue, while giving students a unique educational experience. Conclusions: TFW, the University and participating students each benefited from the collaboration. Other coalitions should seek out similar partnerships during “clean air” campaigns to utilize local researchers and build social capital.

Learning Objectives:
Define the role of a community coalition and the role of university students and faculty in a partnership to conduct a social behavior survey, related to a "clean air" campaign. Recognize the benefits to a community coalition and to a university when partnering to conduct a social behavior survey, related a "clean air" campaign.

Keywords: Tobacco Policy, Community Collaboration

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I provide technical assistance to the the coalition highlighted in the abstract and played a key role in the processes described.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.