181865 Testing innovative approaches for communicating with lay individuals about genetic concepts using virtual reality technology

Wednesday, October 29, 2008: 1:15 PM

Kimberly Kaphingst, ScD , Social and Behavioral Research Branch, NIH/National Human Genome Research Institute, Bethesda, MD
Susan Persky, PhD , Social and Behavioral Research Branch, NIH/National Human Genome Research Institute, Bethesda, MD
Christina Lachance, MPH , Nhgri, HHS/NIH, Rockville, MD
Cade McCall, MS , University of California - Santa Barbara, Santa Barbara, CA
Johanna Loewenstein, MPH , Social and Behavioral Research Branch, NIH/National Human Genome Research Institute, Bethesda, MD
Andrew Beall, PhD , University of California - Santa Barbara, Santa Barbara, CA
James Blascovich, PhD , University of California - Santa Barbara, Santa Barbara, CA
Introduction: For lay individuals to benefit from genetic susceptibility information for common, complex diseases, health professionals need to be able to convey the information in an understandable and usable way. We developed innovative health communication approaches to increase understanding of the genetic concept of gene-environment interactions, and tested the approaches using virtual reality technology, which has a number of experimental advantages such as maximizing both internal validity and generalizability. Methods: The study objective was to compare the effects of active learning (self-driven) to didactic learning (lecture) on comprehension; we hypothesized that active learning would increase comprehension more. We developed virtual worlds based on a “risk elevator” metaphor for both learning conditions. 156 healthy adults aged 18-40 were randomized to condition. Dependent variables were a 14-item measure of recall and a 6-item measure of transfer (i.e., applying information to new health contexts). One-way ANOVA was used to examine associations with learning condition. Results: 63% of participants were white, non-Hispanic; 90% had some education after high school. Mean change in recall (p<0.001) and transfer (p<0.01) scores were both significantly higher for didactic learning than active learning. Mean ratings for interest (p<0.0001), satisfaction with experience (p<0.0001), and motivation (p<0.05) were higher for active learning than didactic learning; mean believability was higher for didactic learning (p<0.05). Discussion: The study findings highlighted possible limitations to delivering health information through active learning approaches (e.g., lack of structure, presence of distractions). The implications for communicating with lay individuals about other health concepts will be discussed.

Learning Objectives:
Compare the effectiveness of active learning versus didactic learning approaches in increasing comprehension of genetic concepts. Describe the advantages of virtual reality technology as an experimental setting for health communication research.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: Dr. Kimberly Kaphingst is Head of the Communication Research Section in the intramural Social and Behavioral Research Branch at the National Human Genome Research Institute. Dr. Kaphingst was a Health Literacy doctoral fellow at the Harvard School of Public Health, where she focused her dissertation research on health literacy and the communication of health-related information via broadcast and print media. As a postdoctoral fellow in the Center for Community-Based Research at the Dana-Farber Cancer Institute, her research focused on the design and evaluation of cancer prevention interventions for diverse audiences with limited literacy. Dr. Kaphingst’s current research at the National Human Genome Research Institute is focused on developing and evaluating effective strategies for communicating genomic risk information to lay audiences with varying levels of health literacy. She is currently the principal investigator on three studies. The first compares different educational strategies as ways of improving comprehension of genomic concepts, and examines health literacy as an effect modifier. A second study is examining the effect of concordance in social characteristics between physicians and patients on risk perceptions following counseling about genomic risk. Dr. Kaphingst’s third study is investigating a lay health advisor intervention as a means of increasing knowledge about the inherited components of disease risk among Latino audiences with limited literacy. Dr. Kaphingst has published articles and presented at national and international meetings on the topics of health literacy, cancer communication and the communication of genomic information. She is a member of the American Public Health Association and the National Communication Association.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.