182688 Effective marketing strategies to promote public health training for the South Central Public Health Partnership (SCPHP)

Tuesday, October 28, 2008

Laurita Santacaterina, MS , Tulane University, School of Public Health and Tropical Medicine, New Orleans, LA
The South Central Public Health Partnership (SCPHP) is an academic/practice partnership that develops and delivers competency-related training via multiple methods such as web-based training, conferences and satellite broadcasts to prepare the public health workforce at four state health departments as well as other users throughout the nation. It is a collaboration among two schools of public health and the state and local health departments in Alabama, Arkansas, Louisiana and Mississippi. The SCPHP has developed valuable trainings to aid public health practitioners and first responders to prepare for and respond to public health threats and emergencies and wishes to promote these trainings to as many individuals as possible. Therefore, a marketing strategy was created to assist in this matter. Some methods used include a monthly e-announcement, a bi-annual e-newsletter and individual flyers for web-based courses delivered via the Learning Management System (LMS). This poster or presentation will describe the methods, products and results of the marketing effort taken on by the SCPHP to improve the reach of the available trainings to public health practitioners and first responders.

Learning Objectives:
1. Describe the marketing strategy used by the SCPHP 2. List the different methods used to promote marketing of the trainings 3. Describe the products created to improve the reach of the multiple types of public health trainings

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have been working for the South Central Public Health Partnership for over 5 years and I am currently the Manager of Instructional Training.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.