Effective marketing strategies to promote public health training for the South Central Public Health Partnership (SCPHP)

The South Central Public Health Partnership (SCPHP) is an academic/practice partnership that develops and delivers competency-related training via multiple methods such as web-based training, conferences and satellite broadcasts to prepare the public health workforce at four state health departments as well as other users throughout the nation. It is a collaboration among two schools of public health and the state and local health departments in Alabama, Arkansas, Louisiana and Mississippi. The SCPHP has developed valuable trainings to aid public health practitioners and first responders to prepare for and respond to public health threats and emergencies and wishes to promote these trainings to as many individuals as possible. Therefore, a marketing strategy was created to assist in this matter. Some methods used include a monthly e-announcement, a bi-annual e-newsletter and individual flyers for web-based courses delivered via the Learning Management System (LMS). This poster or presentation will describe the methods, products and results of the marketing effort taken on by the SCPHP to improve the reach of the available trainings to public health practitioners and first responders.