183344 Perceptions of Campus Alcohol Policies Among College Administrators

Monday, October 27, 2008

Jennifer Cremeens, PhD, MSPH , Department of Health Education & Promotion, East Carolina University, Greenville, NC
Stuart Usdan, PhD , Department of Health Sciences, University of Alabama, Tuscaloosa, AL
Ryan J. Martin, MS , Department of Health Science, University of Alabama, Tuscaloosa, AL
Meg Sheppard, MSEd, CHES , Department of Health Sciences, University of Alabama, Tuscaloosa, AL
The National Institute on Alcohol Abuse and Alcoholism (NIAAA) Task Force on College Drinking recommends adopting campus-based policies that are capable of producing results (2002). Such policies may include: banning alcohol in dorms, common areas, sporting events, and on-campus parties; banning alcohol advertisements, promotions, and sponsorships; and providing alcohol-free activities on campus. While research exists demonstrating the potential for these policies to affect college student's drinking behaviors, very few studies have enumerated what policies are currently being implemented at institutions, and research on the challenges to enforcing these policies is limited. Using the Social Ecological Model (SEM), this study sought to examine alcohol policies implemented at colleges in the southeastern United States, as well as challenges and recommendations to enforcing such policies. Telephone interviews were conducted with 4 distinct types of administrators (Vice President of Student Affairs, Director of Housing, Director of Judicial Affairs, and Director of Greek Affairs) from 24 different universities. Preliminary analyses suggest alcohol use during football games, inconsistent enforcement of alcohol policies, and contradictory messages regarding alcohol use are the most common challenges to enforcing college alcohol policies. Results from this study may inform stakeholders on implementation of effective alcohol policies on college campuses, while increasing awareness of challenges to enforcing such strategies.

Learning Objectives:
1. Describe challenges associated with effectively enforcing alcohol policies on college campuses. 2. Identify common components of alcohol policies at institutions in the southeastern region of the U.S..

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have a MSPH from the University of South Carolina and I am completing my PhD in Health Education/Health Promotion at the University of Alabama. I have been conducting research in the area of alcohol use among college students for the past 5 years.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.