184383 Us-them relationships in a slow-motion technological disaster: Dynamics and consequences of stigma associated with asbestos-related disease in Libby, MT

Monday, October 27, 2008: 1:30 PM

Rebecca J. W. Cline, PhD , Communication and Behavioral Oncology Program, Karmanos Cancer Institute, Detroit, MI
Heather Orom, PhD , Communication and Behavioral Oncology Program, Karmanos Cancer Institute, Detroit, MI
Aylin Sayir, MA , Communication and Behavioral Oncology Program, Karmanos Cancer Institute, Detroit, MI
Lisa Berry-Bobovski, MA , Communication and Behavioral Oncology Program, Karmanos Cancer Institute, Detroit, MI
Kami J. Silk, PhD , Department of Communication, Michigan State University, East Lansing, MI
S. Camille Broadway, PhD , Department of Communication, University of Texas at Arlington, Arlington, TX
Tanis Hernandez, MSW , Center for Asbestos Related Disease, Libby, MT
Brad Black, MD , Center for Asbestos Related Disease, Libby, MT
Ann G. Schwartz, PhD, MPH , Population Sciences, Karmanos Cancer Institute, Detroit, MI
John C. Ruckdeschel, MD , Karmanos Cancer Institute, Detroit, MI
Background: Widespread amphibole asbestos exposure in Libby, Montana created what EPA called the worst environmental disaster in U.S. history (more than 280 deaths, hundreds of asbestos-related disease (ARD) cases). Due to ARD's lengthy latency-period, the disaster continues to unfold. Stigma, a communication phenomenon involving labeling, manifests itself in us-them interpersonal relationships (Goffman, 1963) having potential public health consequences. Purpose: We analyzed stigma dynamics and their relationships to health/risk behavior (reducing risk, seeking diagnosis/treatment, providing social support, alcohol/tobacco use) in a community experiencing a slow-motion technological (human culpability involved) disaster. Significance: Previous research addressed rapidly-striking natural disasters' psychosocial consequences and stigmatizing responses to cancer and HIV. Prior to our recent qualitative (focus-group) research, which informed our survey design, research had not identified ARD as stigmatizing. Methods: A population-based survey mailed to randomly-selected households (n=1200) and ARD patients (n=100) was conducted in Libby. Questions assessed stigma processes (ARD-related prejudice, ARD-related secrecy/disclosure, stigmatizing beliefs/perceptions), stigma experiences of people with ARD (personal hurt, social rejection, social constraints against disclosing/discussing ARD), and the community at-large being stigmatized. Results: Results identify (a) factors associated with experiencing stigma and engaging in stigmatizing responses, (b) associations between stigma and health behavior, and (c) areas of “common ground.” Conclusion: Identified areas of “common ground” may provide a platform for interventions to reduce stigmatizing processes and thereby improve quality of life among people with ARD and heal the community. The Libby experience may facilitate understanding potential stigmatizing responses to ARD in other communities and developing interventions for other stigmatizing conditions.

Learning Objectives:
At the conclusion of this session the participant will be able to identify and understand: (1) stigma as a communication process with public health consequences, (2) the dynamics of stigma associated with a slow-motion technological disaster, (3) and public health implications of stigmatizing responses to ARD in Libby and to ARD and other stigmatizing conditions in other communities.

Keywords: Communication, Health Behavior

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: PhD, PI on research project being presented, 25 years experience in health communication research
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.