Using the media to translate research into practice

Funding mechanisms and funding agents are increasingly seeking translational research, or research which translates its findings into the hands of consumers. This presentation will showcase various media strategies which can be used to translate research pertaining to adults who are aging, to the consumer. Specific examples of how theoretical research can be translated to consumers aiming at a secondary educational level will be illustrated. Media strategies including media artifacts (various creative materials such as bumper stickers, reminder cards, t-shirts sun visors etc.), press releases, letters to the editor and infomercials will be discussed. Lastly, this presentation will also showcase how to utilize various health behavior models in this process of translational research. Qualitative findings will be presented using specific strategies used by the Veteran's Administration and local Area Areas on Aging. Media strategies can be an effective mechanism to bring cutting edge research to the broader consumer community, and to promote health and well being.