184765 Using the media to translate research into practice

Sunday, October 26, 2008

Elaine T. Jurkowski, MSW, PhD , School of Social Work, Southern Illinois University Carbondale, Carbondale, IL
Funding mechanisms and funding agents are increasingly seeking translational research, or research which translates its findings into the hands of consumers. This presentation will showcase various media strategies which can be used to translate research pertaining to adults who are aging, to the consumer. Specific examples of how theoretical research can be translated to consumers aiming at a secondary educational level will be illustrated. Media strategies including media artifacts (various creative materials such as bumper stickers, reminder cards, t-shirts sun visors etc.), press releases, letters to the editor and infomercials will be discussed. Lastly, this presentation will also showcase how to utilize various health behavior models in this process of translational research. Qualitative findings will be presented using specific strategies used by the Veteran's Administration and local Area Areas on Aging. Media strategies can be an effective mechanism to bring cutting edge research to the broader consumer community, and to promote health and well being.

Learning Objectives:
At the end of this session participants will: 1. Be aware of strategies to showcase research findings for the general public. 2. Be familiarized with a range of media techniques and artifacts which can be used to showcase research and best practices to the community of aging adults. 3. Be familiarized with the use of health behavior models in the translation of research to practice via media techniques.

Keywords: Aging, Media Message

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: i have used the use of media to showcase research findings for several years, and taught the same. The material for this presentation comes from my most recent book entitled "Policy and Program Planning for Older Adults: Realities and Visions" (2008). New York, NY: Springer Publications.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.