185383 Cultural Strategies to Promote Breast Cancer Education in African American Women: A Survey Report

Monday, October 27, 2008: 2:50 PM

Dee M. Baldwin, PhD RN , Byrdine F. Lewis School of Nursing, University of North Carolina, Charlotte, Charlotte, NC
Sandra Mitchell, MEd, EdS , Jacksonville State University, Dallas, GA
Breast cancer is the second most common cause of cancer deaths in African American women. While breast cancer mortality rates declined 2.6% annually between 1992 and 2000, the decline was twice as great for White women as for African America women. Older African American women continue to have high rates of mortality from breast cancer. Researchers have suggested several reasons for this continued disparity including socioeconomic factors, cultural factors, beliefs, and barriers. Further, based on a survey conducted in the state of Georgia (2000), it was found that women had limited knowledge about resources located in their own communities related to mammography screening and other women's health resources. Therefore, the purpose of this paper is to summarize recent survey data from years 2003-2008 that relate to developing cultural strategies to promote breast cancer education messages in urban African American women. The project targeted urban African American women living in zip codes designated as high mortality and morbidity related to breast cancer. Two research questions guided the investigation: 1) What are the mammography utilization rates in urban African American women? and 2) What are the cultural strategies that promote and sustain breast cancer awareness in African American communities? While the research study is complete, data analysis has not been finalized. Preliminary findings from the study show that breast health messages are reaching urban African American women. However, barriers such as cost, knowledge of mammography sites, and lack of health insurance continue to keep women from participating in cancer screenings.

Learning Objectives:
Discuss cultural strategies for promoting breast cancer awareness in African American Communities. Describe mammography utilization rates in a group of urban African American women. Describe breast cancer educational materials used to reach urban African American women.

Keywords: Breast Cancer Screening, Access to Health Care

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: Project Director for the privately funded Women's Health Navigators Program housed at Georgia State University, School of Nursing
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.