185470 Role of Communications

Saturday, October 25, 2008: 11:15 AM

Florie E. Tucker, RN, MSN, MBA , Oak Ridge Institute for Science and Education, Oak Ridge Associated Universities, Roswell, GA
Communications research conducted by CDC to evaluate public perception regarding radiological events will be reviewed. The potential impact of a strong communication plan on public response to protective action guides will be discussed. The Centers for Disease Control and Prevention's initiatives in constructing communication message maps for radiation emergencies will be discussed.

Learning Objectives:
3. Describe how an effective communications plan can positively impact public health preparedness for a radiological terrorism incident.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am a Master's prepared registered nurse with 30 years of experience in clinical education, trauma, and public health. I have four years of CDC experience working on the Education and Communications team in the Radiation Studies Branch of the National Center for Environmental Health at CDC. Developing education and communication products for public health has been a major focus for this team, including developing public communication (message maps) for use during radiation emergencies.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.