Spinal cord injury research in the news media: Trends and shifting foci

Objective:

To document representational shifts of spinal cord injury/disease (SCI/D) research in the media over the past decade.

Background:

In recent years, embryonic stem-cell research has catapulted into the political spotlight, partially strengthened by the advocacy of Christopher Reeve. The media plays a powerful role in providing society with information to become educated upon, develop opinions about and demand action for. Media analysis illustrates the type of information being provided to society.

Methods/Design:

Quantitative trend analysis (1998-2007) was completed for US news print media (549 sources) followed by thematic content analysis of major publications (NYTimes, Washington Post, Associated Press, USA Today). Relevant news items were identified through LexisNexis using key words (spinal cord injury/disease, research, rehabilitation and cure). Annual trends were further examined with monthly breakdown analysis juxtaposed with world headline events potentially affecting reporting frequency.

Results:

Analysis revealed a steady annual increase in SCI research related articles with a larger number focused on cure versus rehabilitation. Topical focus included stem-cell research, future of research grants, robotics use, cloning and the work of Christopher Reeve. Two reporting spikes (2001, 2004) and a lull (2003) were identified. Further analysis suggests association of these trends with headline events, particularly the Iraq/Afghanistan wars and the stem-cell research debate.

Conclusion:

Media content review is useful in documenting trends to help ascertain information being disseminated. Understanding public representations and perceptions is essential for contextualizing funding and research priorities. This analysis demonstrates the translation and possible shaping of a research niche by global and domestic events.