187025 Cervical cancer screening at their fingertips: The use of interactive multimedia technology to increase screening and risk-reduction education for medically underserved Latinas

Wednesday, October 29, 2008: 1:30 PM

Mary C. B. Nacionales, MPH, MBA, CHES , Live Healthy and Live Long Program, Cancer Prevention Institute of California, Fremont, CA
Vida Fereydouni, MPH , Women's Health Partnership Program, Community Health Partnership, Santa Clara, CA
Armando Valdez, PhD , HealthPoint Institute, Mountain View, CA
In Santa Clara County, there is a 2% gap in Pap screening for Latinas compared to non-Latina women. Yet when income and education are factored, the gap widens dramatically. Low-income, less educated women actually represent the vast majority of women unscreened for cervical cancer. A current study of low-income, low literacy Latinas in California found that 18% of these women had not had a Pap within three years, while some had never had a Pap test, particularly older, Spanish-dominant women.

Latina Kiosk Pilot Project places kiosks at six community health networks throughout Santa Clara County that primarily serve Latinas 18 years and older. The kiosks offer linguistically and culturally appropriate cancer education messages via various modules that include the definition and description of cervical cancer, a pap test, and the HPV vaccine; cervical cancer transmission; screening and prevention of cervical cancer; and insurance and appointment scheduling information. The project's goal is to improve access to preventive cervical healthcare services for medically underserved Latinas

An estimated 2,500 Latinas will be served by the end of project completion. The following data points will be captured: 1) the number of women served via the kiosks, 2) the number of recommended cervical cancer screenings among participating women, and 3) the number of completed screenings. The results of this pilot will help evaluate the feasibility of expanding services throughout the consortium and serve as a possible model for other primary care health collaborations with increasing cervical cancer screening as well as awareness.

Learning Objectives:
By end of presentations, participants will be able to: 1. explain the benefits of using an interactive multimedia kiosk to increase cervical cancer screening among Latinas. 2. To describe two lessons learned by utilizing kiosks at community health centers. 3. replicate the methodology for developing an interactive multimedia kiosk project to increase cervical cancer screening for at-risk women.

Keywords: Cervical Cancer, Community-Based Health Care

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: Ms. Nacionales has over fifteen years experience in the public health field in the areas of health education and promotion, research, health communication, policy, advocacy, and training. She received her B.S. in Combined Sciences at Santa Clara University and her M.P.H. in Community Health Education from San José State University (SJSU). She is currently pursuing an M.B.A at U.C. Berkeley’s Haas School of Business, with an interest in Nonprofit, Healthcare Management, and Corporate Social Responsibility. She is a certified health education specialist (CHES #8309). She oversees the Women’s Health Partnership Program at the Community Health Partnership, a consortium of 27 community health centers addressing the medical safety net throughout Santa Clara and southern San Mateo Counties in California. Ms. Nacionales has served as a part-time Lecturer for SJSU’s Health Science Department.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.