187128 Reducing Youth Access to Tobacco: A Community Effort to Implement a Tobacco Retail Licensing Ordinance

Tuesday, October 28, 2008

Jeannie Phuong Nguyen , UCLA School of Public Health, Department of Community Health Sciences, UCLA, Los Angeles, CA
According to the 2003 National Survey on Drug Use and Health, among 12 to 17 year olds who had smoked in the last month, more than three out of five (77%) had purchased their own cigarettes. Tobacco retailer licensing (TRL) is a mechanism to enforce current tobacco laws such as PC308 and the STAKE Act. Much like a liquor license, it holds retailers accountable for their actions through penalties that not only involve fines, but also license suspensions and revocations. Prior to February 15, 2008, current tobacco laws in Cerritos, CA did not offer stringent enough measures to reduce illegal sales to minors. A youth purchase survey was done in December 2005 to assess illegal sales rates in Cerritos. Out of 27 retailers, 9 were willing to sell tobacco to under-aged decoys. TRL has a track record of decreasing illegal sales rates in cities that it had been implemented in. For example, sales rates in Pasadena dropped from 20% to 5%. As of February 15, 2008, Cerritos officially adopted a tobacco retail licensing ordinance. This presentation will educate participants about key components of a strong TRL ordinance and outline the strategies used to organize a youth taskforce and community coalition around this issue. Participants will also learn methods on how to train community youth and adults to speak to gatekeepers and key decision makers.

Learning Objectives:
1. Identify key components that make a tobacco retail license effective in reducing youth access to tobacco. 2. Describe 5 successful strategies needed when recruiting community members to join a campaign to reduce youth access to tobacco. 3. List 5 ways to train local youth and community members to speak with gatekeepers and key decision makers.

Keywords: Youth Access, Tobacco Policy

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: As a community organizer at the Asian American Drug Abuse Program, Inc, I worked on the campaign to implement tobacco retail licensing in Cerritos for 2 years. I have gained much from my experiences and I would like to share the lessons learned with my peers.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.