Using media approaches to translate disability research into practice

Funding mechanisms and funding agents are increasingly seeking translational research, or research which translates its findings into the hands of consumers. This presentation will showcase various media strategies which can be used to translate research pertaining to adults who are aging, to the consumer. Methods: Specific case study examples of how theoretical research can be translated to consumers aiming at a secondary educational level will be illustrated. These case studies using media strategies will include media artifacts (various creative materials such as bumper stickers, reminder cards, t-shirts sun visors etc.), press releases, letters to the editor and infomercials. Case studies were also analyzed for impact that made use of various health behavior models in this process of translational research. Findings: Findings suggest that users suggest that creative media strategies can be an effective mechanism to bring cutting edge research to the broader consumer community, and to promote health and well being. Specific strategies will be addressed and ways to infuse these into the hands of people with disabilities will be addressed as a result of the findings.