Impact of the Sesame Street Brand on Influencing Preschoolers' Healthy Food Choices

Sesame Workshop, the nonprofit educational organization behind Sesame Street, has launched a multiple-media initiative, harnessing the power of Sesame Street to make healthy eating and physical activity a part of everyday home and school routines for young children and the adults in their lives. In this process, Sesame Workshop engaged in a research-based analysis on the impact of the Sesame Street brand and unique key messages on driving preschoolers' healthy food choices. In its analysis, there were indications of potential milestones in young children's understanding of what "healthy means" as well as in "making healthy choices" and how the Sesame Street brand can have a positive effect on these choices. This information will be key in assisting the development of any oral health communication strategy geared towards young children, families, and caregivers that will subsequently create behavioral and social change which will have a lifetime effect on young children's knowledge and behavior around oral health.