188898 Ten years of health communication research and evaluation

Monday, October 27, 2008: 8:30 AM

Thomas W. Valente, PhD , Department of Preventive Medicine- Keck School of Medicine, University of Southern California, Alhambra, CA
Rebecca J. W. Cline, PhD , Communication and Behavioral Oncology Program, Karmanos Cancer Institute, Detroit, MI
Vicki Freimuth, PhD , Department of Speech Communication and Grady College of Journalism and Mass Communication, University of Georgia, Athens, GA
Marla L. Clayman, PhD, MPH , Robert H. Lurie Comprehensive Cancer Center of Northwestern University &, Division of General Internal Medicine, Northwestern University, Chicago, IL
Judith McDivitt, PhD , Division of Nutrition, Physical Activity, and Obesity, Centers for Disease Control and Prevention, Atlanta;, GA
During the last 10 years, health communication professionals have made substantial contributions to improving the public's health through accomplishments in theory development, research and evaluation, practice, policy, education, and capacity development. Research and evaluation in the field of health communication has grown substantially during this time. The principles and practices of audience research are now widely adopted and used by government agencies and non-governmental organizations. Program evaluation is accepted as an integral part of health communication program and campaign operations, and innovative methods have been developed to measure communication impact. Researchers have conducted meta-analyses of program effects that have informed subsequent research and public health communication practice. This presentation will highlight major accomplishments in public health communication research and evaluation, and discuss opportunities and challenges for the next 10 years.

Learning Objectives:
1. List major accomplishments in health communication research and evaluation in the last ten years 2. Describe opportunities and challenges for health communication research and evaluation in the future

Keywords: Health Communications, Research

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I conduct health communication research and evaluation studies, teach courses on these topics, and have published books in these areas.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.