190505 Multimedia Influenza Prevention Program

Monday, October 27, 2008: 10:30 AM

Kenzie A. Cameron, PhD MPH , Division of General Internal Medicine and Center for Communication in Healthcare, Northwestern University, Chicago, IL
Current United States vaccination rates among adults 65 and older are approximately 65.6%, a rate significantly lower than the Healthy People 2010 goal of 90% vaccination of seniors. Furthermore, racial disparities in uptake of influenza vaccination exist: current rates for African American seniors are 57.6%, whereas vaccination rates for non-Hispanic Whites reach 69.7%. Thus, there is a clear need for targeted messages and interventions to address this disparity. A 6-minute multimedia program that raised and refuted widespread myths about the flu and the flu shot was developed.

Learning Objectives:
1.Recognize the importance of integrating theoretical knowledge and community input when designing health promotion messages. 2. Describe the effect of a multimedia educational program on influenza knowledge, attitudes, and intention to be vaccinated among a sample of African American seniors.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: __I have worked and published in the field of health communication for 14 years and have presented at numerous national and international conferences.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

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